Company Profile - BonusKad Loyalty Sdn. Bhd.
The Company
Launched in 1998, BonusLink is Malaysia's premier multi-partner consumer rewards programme. The Programme is managed by BonusKad Loyalty Sdn Bhd. ("BLSB"), which is a joint-venture company backed by four equal shareholders - Shell Malaysia Trading, MBF Cards, Parkson Corporation and Usaha Tegas (majority shareholder of Maxis / Astro).
The People
BLSB is managed by a relatively young team made up of all the races. The total staff force is more than 100 people, of which, customer service agents constitute 70% of this total.
The Place
The BonusLink office is situated in Kelana Business Centre, which lies just adjacent to the Manipal University in Kelana Jaya. We occupy three floors within the Menara Glomac; Level 7 is where our Member Services Centre resides while Level 8 & 9 are where all other functions reside.
Our business contact details are as follows:
BonusKad Loyalty Sdn Bhd (438200-T)
Level 8, Block C, Menara Glomac
Kelana Business Centre
Jalan SS 7/2
47301 Petaling Jaya
Selangor Darul Ehsan
General: 03-7662 7995
Member Services: 03-7626 1000
General: 03-7662 7994
Member Services: 03-7662 7996
Our Vision, Mission, Values and Charter
To be the undisputed leader in loyalty marketing and e-commerce in Malaysia.
To achieve our Vision, we strive to fulfill the following:
For Members
  • To keep the BonusLink Programme simple and friendly
  • To maintain their interest by continuous innovation
  • To enhance their opportunity to collect Points and offer appealing Gifts
For Employees
  • To provide a challenging yet fun work environment
  • To foster a culture of continuous learning
  • To advocate teamwork at all levels
For Shareholders and Partners
  • To be a catalyst for new ideas and innovation in database marketing
  • To remain focused and efficient in operating BonusLink
  • To provide better value added support to enhance their businesses
Members' Charter
  • Integrity, we accept nothing but absolute integrity in all we do.

  • Professionalism, we admire professionalism and expect work to be the highest degree of expertise, skill, decorum, commitment and accountability.

  • Transparency, we value frank and open communication, accept positive criticisms and encourage objective decision-making.

  • Quality, we believe quality is paramount and that all be done to enhance the quality and delivery of our products and services to meet or exceed all expectations.

  • People, we want team players who take pride in their work and show respect for people.

  • Health & Safety, we pursue the goal of a healthy society and of no harm to people.

  • Environmental, we are always conscious of the need to protect the environment.

  • Social Responsibility, we respect the community and strive to be responsible member.

  • We recognise our Members as the driving force of our existence and growth. They are our prime assets.

  • We understand and appreciate the importance of Member loyalty and will strive to deliver superior Member services.

  • We are sensitive to complaints and will focus on Members' concerns objectively.

  • We will always deliver what we promise.

  • We treat Members with respect and care, as we would wish to be treated ourselves.

  • We take personal and collective responsibility to ensure that our standards always meet or exceed expectations.