PRIVACY NOTICE PURSUANT TO THE PERSONAL DATA PROTECTION ACT 2010
In view of the recent enforcement of the Personal Data Protection Act 2010 ("Act") in Malaysia, BonusKad Loyalty ("BonusLink", "we", "us", "our")
is in the midst of exercising compliance of the Act. This Privacy Notice is to help you better understand the manner in which your personal data is
managed and to give you the options available to you to access or limit the use of the information provided. By providing us your personal data and
your continued use of our services, you agree to be bound by the terms and conditions below and consent to the processing of your personal data in
accordance with this Privacy Notice.
Categories of personal data that we collect
The personal data collected and processed by us may include:
1. Name, Identity Card number and date of birth
2. Contact details including address, phone number(s) and email address
3. Occupation and marital status
4. Mother's maiden name
5. Any other personal data required for the purposes as set out below
Purpose of collecting your data
The personal data previously collected from you is being,
and will continue to be used for purposes including without limitation:
1. to process your Membership application
2. to process and deliver the BonusLink Card
3. to operate your Account
4. to facilitate access to and use of the website and
mobile services relating to the Account
5. to make decisions in relation to Members,
including (without limitation), suspend the provision of services or
terminate the Membership
6. to confirm, update and enhance your records
7. to monitor volume and spend information
8. to conduct market research and/or statistical analysis
including without limitation consumer behaviour
9. to identify and (if possible) prevent fraud
10. for marketing purposes
(subject to any objections received and/or consents obtained,
for which see below)
11. to communicate via Points Summary Statement, e-statement,
sms blast, telemarketing or email blast
12. to update your status as a Member
13. to promote offers on BonusLink's products and services and
that of our business Partners
14. to reply to enquiries made via call,
email, letters, faxes, or facebook
15. to fulfill your requests including redemption requests
16. to administer your participation in contests
Disclosure of your personal data
Your personal data will be kept confidential but
such personal data may be provided to the following parties
for the purposes set out above:
1. to our business Partners (including promotional or short-term Partners)
and/or any other company that is permitted
to supply products and/or services to Members.
2. any agents, service providers and/or subcontractors of BonusLink
and its affiliates;
3. any person to whom BonusLink proposes to transfer any of its rights
and/or duties relating to the programme;
4. and/or any other person(s) required or permitted by law or
any regulatory authority.
All parties mentioned above are required to protect the
confidentiality of the personal data they receive.
Non-Provision of Personal Data
Failure to disclose sufficient personal data may result in
us being unable to provide you with the full range of services
under the programme.
Access to Personal Data
The Act allows you the right to access the personal data you have submitted.
You may at any time update or amend the information provided to us simply
by accessing 'Update Profile' on our website, or contact our
Member Services Centre.
Your options and how to contact us
You may at any time make a request in writing to limit the processing
and use of your Personal Data, including to prevent usage of your
Personal Data for the purposes of direct marketing.
Please email your request to MemberServices@bonuslink.com.my or fax us at 03-7662 7996 or call us at
For as long as you remain a Member in the programme your information
will remain with BonusLink and we will take all practicable steps to
security of the data at all times from any unauthorized access.
BonusLink will endeavor not to disclose any personally identifiable
information to any
organization unless necessary to operate the programme and/or as set
out in this Privacy Notice.
BonusLink reserves the right to amend this Privacy Notice from time to
time. Any material changes will be posted on our website with the
BonusKad Loyalty Sdn Bhd.